With a podcast, you experience the story up close – as if it were just for you
Journalism is all about words. In any case, that’s true of Mediahuis’ titles, where articles are written and published every day – every hour, even. Now, in addition to readers, we’re also increasingly serving our listeners, through journalism in audio form.
Here, too, it’s all about words, but often a little more informally, with more space for the journalist’s own voice and more opportunities to take listeners along on the journalistic quest. It just feels more intimate.
That audio quest could be a crime story – a sure-fire crowd-pleaser in every country. But politics, sports, science and music also lend themselves perfectly to podcasting. Journalists find it a great way to tell their stories and the audience is growing every day. Initially, podcasts attracted mainly young audiences, who were sometimes introduced to journalism for the first time in this way. Now, readers of all ages are discovering the joy of listening.
Making podcasts is labour-intensive and therefore quite expensive – especially when it comes to series that require a lot of research and editing. In every newsroom, there are more ideas than there is budget. But it’s good to see that the Mediahuis titles have already built up an impressive audio library.
